Looking At Partnerships Part Two

pptwHow does a partnership happen? The ways are many, but Susan Caldwell, Ph.D., and Claire Kwan’s venture displays the typical cycle of growth–from an idea, to a feeling-out stage, to a sudden shove into reality. “I was in a dismal …

Looking At Partnerships – Part One

lapssTHEY BRING DIFFERENT STRENGTHS TO THE PARTY, COVER YOUR PHONES, AND GIVE YOU someone to talk to over coffee. Sometimes you marry them. Sometimes you divorce. As you’ll see, creating a lasting partnership takes a lot more than saying “I …

Classic Incorporation Mistakes

cimAs AN ACCOUNTANT AND WRITER, I HAD ALWAYS OPERated as a sole proprietor. But recently I incorporated a piece of my business–writing computer books. You might not think that writing books warrants incorporation, but most computer publishers offer contracts with …

Why Guarantees Can Ignite Your Sales Process

wgciyBack in the 1890s, when John Wanamaker first promised a money-back guarantee on every item sold in his department stores, he had no idea what a powerful business tool he’d developed. His aim was to help the public feel protected …

Environmentally Friendly Products Keep Shooting The Lights Out

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IN 2014 AMERICANS SPENT $510.1 BILLION ON PRODUCTS that were perceived to be eco-safe; gross sales for 2015 are expected to hit $621.5 billion. These figures are no surprise given that consumers are weighing the environmental impact of their everyday …

Don’t Let The Isolation Of A Home Business Affect You

hbayI AM KNOWN BY A THOUSAND NAMES-CONSULTANT, freelancer, outsource cadet, New Age techno-geek, Lamarr–actually, those are just five. But they all say the same thing–when all the other wage slaves are rushing out of the house to catch the 8:02, …